Derek makes every brand look and feel more expensive than it is. And if that's not the brief, he’ll make it a little funny and very weird.

He has expertise that has revived our most beloved brands and launched new ones.

He intimately understands the significance of the internet and the importance of spending time away from it, outside, and with real people.

He is not fun at parties — just a total bore — and believes everything in life should feel exactly as serious as this bio.