METRO HOLIDAY
MEET METRO’S LITTLE HELPER.
In 2023, Metro launched the Nada Yada Yada campaign. To translate the campaign into holiday work that felt like it belonged on YouTube, we created Metro’s Little Helper. Our vessel for communicating that Metro is entirely stress-free all year long.
MADE FOR YOUTUBE
Created with the culture of YouTube in mind. Each spot was designed with elements native to the platform that the audience would recognize.
And it worked. When compared to the above the line holiday campaign, click through was higher for our work and cost per click was almost half.