RALPH’S CLUB
RALPH LAUREN FRAGRANCES
To launch the new fragrance for Ralph Lauren, Ralph’s Club, we developed an immersive online experience, transporting visitors into a digital embodiment of Ralph’s Club the fragrance.
Our online club drew inspiration from 1920s New York filled with the stars of today. We developed the immersive experience, an Instagram filter, an interactive soundboard, a virtual explorative book & original content featuring our all star cast.
