OLAY BLIND FEEL TEST
Olay Whips with SPF is so light you won’t believe it’s SPF. So we proved it on the street in Santa Monica, California.
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People hate SPF because it’s greasy and heavy. Olay Whips with SPF isn’t, but who will believe us if we just tell them that.
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Let real women feel the difference of Olay Whips with SPF vs. the $400 competition (without SPF). This gave us credibility while allowing us to implement our competitive communication strategy that was delivering results across the brand.