OLAY BLIND FEEL TEST

Olay Whips with SPF is so light you won’t believe it’s SPF. So we proved it on the street in Santa Monica, California.

  • People hate SPF because it’s greasy and heavy. Olay Whips with SPF isn’t, but who will believe us if we just tell them that.

  • Let real women feel the difference of Olay Whips with SPF vs. the $400 competition (without SPF). This gave us credibility while allowing us to implement our competitive communication strategy that was delivering results across the brand.