STAGS' LEAP 2021

We partnered with artists we found by exploring the internet to create these three unique worlds for our heroic stag to leap through.

PITCH WINNING CREATIVE

The success of the Stags’ Leap work led to subsequent projects for Matua & Beringer Bros, additional brands within the Treasury Wine Estates portfolio.

Make the brand covetable among wealthier, but younger consumers.
Position the Stag as an explorer — something that craves new experiences & adventures. Traits that our consumer naturally aligns with.
This creative is an evolution of what appeared in the new business pitch.