We partnered with artists we found by exploring the internet to create these three unique worlds for our heroic stag to leap through.

This creative is an evolution of what appeared in the new business pitch that I helped lead. We positioned the Stag as an explorer, craving new experiences & adventures — traits that the Stags’ Leap consumer naturally aligns with.

The success of the Stags’ Leap work led to subsequent projects for Matua & Beringer Bros, additional brands within the Treasury Wine Estates portfolio.